Writing
Essays and practical guides
Longer essays on what agentic commerce changes, and practical guides to structured data, AI crawlers and what agent driven commerce asks of a store.
- 2026-08-10
One file, three paths: Shopify's llms.txt
Shopify auto-serves llms.txt, llms-full.txt and agents.md on every store - the same document, one sentence apart. Measured on ten live stores, 10 Aug 2026.
Essay - 2026-08-01
What a sector looks like when nobody is blocking the agents
An agentic commerce audit of 19 tackle retailers in one region. Every store let every AI crawler in. None scored above D.
Essay - 2026-07-31
The switch was flipped: agentic shopping is on, and most stores are not ready
Platforms turned agentic commerce on by default. What AI shopping agents read when evaluating a store, and why enrollment isn't visibility.
Essay - 2026-07-31
Agentic commerce audit: what it covers and why stores fail
An agentic commerce audit checks whether AI shopping agents can crawl, read and compare your store. Here is what it inspects and why stores fail it.
Guide - 2026-07-31
GPTBot, ClaudeBot, PerplexityBot: an ecommerce robots.txt guide
A practical guide to ecommerce robots.txt AI crawlers: which bots to allow, how user-agent groups really work, and the accidental block that costs sales.
Guide - 2026-07-31
How to get your store recommended by AI shopping assistants
A sequenced, checkable guide to get recommended by AI shopping assistants, starting with the structured fields an agent needs before it can compare you.
Guide - 2026-07-31
llms.txt for Shopify: what it is, what Shopify generates, what is still missing
What llms.txt for Shopify actually is, what the native file has covered since May 2026, how to check yours, and the gaps a generated file does not close.
Guide - 2026-07-31
The schema fields AI agents actually read: AggregateRating, returns, shipping
The schema fields AI agents read are a narrow set: AggregateRating, returns, shipping, FAQ and product identifiers. Here is the correct JSON-LD for each.
Guide - 2026-07-31
Is your Shopify store invisible to AI? The five failure points
Shopify closed some agent readiness gaps natively in 2026, but not all. Here are the five failure points that leave a Shopify store invisible to AI.
Guide - 2026-07-31
What is agent readiness?
Agent readiness is whether AI shopping agents can reach, parse and recommend your store. A plain definition, how it differs from SEO, and how to measure it.
Guide - 2026-07-31
Why ChatGPT doesn't show your products - and how to fix it
If you are wondering why ChatGPT doesn't show your products, the cause is usually one of four: blocked crawlers, missing schema, no identifiers, no sitemap.
Guide